Paid Search · Google · Microsoft Ads

Paid search management built around buyer intent, not impressions.

Every day, people search for exactly what your business sells, and most of that demand never becomes a customer. Not because the budget was not there, but because the campaign was not built to find the right searcher at the right moment. We build Google and Microsoft Ads accounts engineered around one metric: qualified conversions per dollar spent.

12.47×
Peak client ROAS
250%+
Avg. ROAS lift
4
Markets: US UK AU CA
Paid search management built around buyer intent, not impressions.
Certified partners Google Partner Microsoft Advertising Partner Meta Blueprint certified
Why teams switch to us

Search volume is a vanity number. Buyer intent is the business.

Semtitans manages paid search accounts for businesses across the US, UK, Australia and Canada that need more than someone watching the dashboard. This is PPC management for founders and marketing managers who are done paying for clicks that were never going to convert.
Intent-led structure
Weekly, not monthly
Senior strategist owned
What's included

Our full PPC offering, organized the way we actually build an account.

Paid search is not one service, it is a set of interconnected disciplines, and most agencies only do two or three of them well.

Account Strategy & Setup

The foundation every campaign is built on. Get this wrong and no amount of bid optimization fixes it later.
  • Account structure and campaign architecture: organized by intent, product line, and margin, not copied from a template
  • Conversion tracking audit and setup: GA4, Google Tag Manager, offline conversion imports, call tracking, and CRM integration, so every reported result reflects a real business outcome
  • Google Ads and Microsoft (Bing) Ads account builds: or full audits of existing accounts, including historical performance review before we change anything
  • Audience list building: with first-party data uploads, customer match lists, and remarketing lists seeded from day one
  • Competitor and market research: to understand who you are actually bidding against and where the gaps in their strategy are
Shopping Feed
Local Proof
Imperial Clean · Rug Cleaning, Australia

441 conversions in 3 months at a 28.03% conversion rate and A$13.41 cost per lead.

Industries served: plumbing, HVAC, roofing, electrical, dental, legal, healthcare, flooring, senior living.
How we approach paid search

We start before Smart Bidding does.

Most agencies open a new account by turning on Smart Bidding and letting Google's algorithm find its footing over a few volatile weeks. We start earlier, because Smart Bidding is only as good as the signals it is given.
Dashboard Overview
Campaign Performance
Results and proof

Verified business outcomes, reported campaign by campaign.

Camera & accessories e-commerce, USA

Unique Photo

$3,190,856
Revenue generated
12.47×
ROAS
+173%
Conversion increase
-44.61%
Cost per conversion

By building genuine off-page authority and optimizing for transactional intent, we shifted organic traffic from casual browsing to high-intent purchasing.

Women's healthcare, USA

Maiden Lane Medical

1,890
Leads in 6 mos
$10.89
Cost per conv.
74%
Impression share

Achieving the number one position for the primary commercial healthcare keyword in two months demonstrates the precision and speed our SEO team delivers.

Rug cleaning services, Australia

Imperial Clean

441
Conv. in 3 mos
28.03%
Conversion rate
A$13.41
Cost per lead
Industries we serve

Built around your buying cycle, not a generic template.

We manage paid search across the US, UK, Australia, Canada and India. Each industry has a different buying cycle and a different definition of a qualified lead, and our account structures are built around that.
E-commerce & Shopify brands
Home services & construction
Law firms & attorneys
Healthcare & dental practices
B2B service businesses
Senior living & flooring
Industry Planning
FAQ

Questions we get before every engagement.

Everything you need to know about our contract structures, account governance, and onboarding timeline.
Next step · Strategic Audit

Talk to our growth experts.

Book a free growth consultation. We will review your current account, your tracking and your acquisition economics, then show you exactly where the budget is leaking.