SEM Department
Healthcare
Urology of Greater Atlanta
Engagement: 3 months · Q1 2026
Type: Search / PMax
Goal: Leads
Click to Expand
1,407 leads at $7.12 CPA
Cost / Lead
$7.12
Verified headline metric over engagement period
Total Spend
$10,017
Monthly Budget
$4,864
Utilisation
69.6%
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
41,040
Clicks
3,710
CTR
9.04%
Avg. CPC
$2.70
Quality Score
5.5
Impr. Share
70%
Conversions, Revenue & Commercial Impact
Conversions
1,407
+21%
Conv. Rate
37.51%
Cost / Conv.
$7.12
−18%
Strategic Optimisations Executed
- Deep search term mining to isolate high-intent medical queries
- Paused high-spend, zero-conversion keywords
- Introduced high-converting service-based keywords (ED, kidney stones, infertility, etc.)
- Implemented AI Max (automation) to improve budget utilization
- Paused non-performing ad groups (e.g., Dysfunction, Incontinence)
- Implemented high-converting RSA headlines from data-backed recommendations
- Replaced disapproved ad copy (policy-safe messaging)
Key Wins & Business Impact
- Through deep optimization and strategic restructuring, we achieved a 21% increase in conversions while reducing cost per conversion by over 18%, significantly improving lead efficiency across all campaigns.
Want similar results for your business?
Book a complimentary strategic growth audit with our senior directors. We'll audit your search, ads, or social funnels and highlight immediate opportunities.