SEM Department
Camera & Accessories Retail
Unique Photo
Engagement: 5 Nov 2025 – 28 Feb 2026 (vs. 12 Jul 2025 – 4 Nov 2025)
Type: Search / Shopping / PMax
Goal: Sales
Click to Expand
$3.19M revenue at 12.47× ROAS
Revenue Generated
$3.19M
Verified headline metric over engagement period
Total Spend
$255,897
(was $169,222)
Monthly Budget
$60,000
Utilisation
100%
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
25.75M
From 15.25M
+68.9%
Clicks
357,831
From 179,536
+99.3%
CTR
1.39%
From 1.18%
+17.8%
Avg. CPC
$0.72
From $0.94
−23.4%
Impr. Share
22.09%
From 17.87%
+23.6%
Conversions, Revenue & Commercial Impact
Conversions
10,936
From 4,006
+173.0%
Conv. Rate
1.77%
From 1.40%
+27.2%
Cost / Conv.
$23.40
From $42.25
−44.6%
Revenue
$3.19M
From $1.41M
+126.3%
ROAS
12.47×
From 8.33×
+49.7%
ROI %
1,147%
From 733%
+56.5%
Strategic Optimisations Executed
- Enhanced query precision through the implementation of negative keywords, effectively filtering out non-relevant searches and improving lead quality.
- Implemented location-based bid adjustments to allocate budget more effectively toward regions with stronger conversion performance.
- Leveraged high-performing search insights by adding top-converting search terms as search themes, enabling the campaigns to better capture relevant user intent.
- Introduced new headlines, descriptions, and visual assets to enhance creative relevance and better align messaging with user intent.
- Adjusted target ROAS based on campaign performance to better align bidding with actual results.
Key Wins & Business Impact
- Achieved a 173.02% increase in total conversions while reducing cost per conversion by 44.61%, driving significantly more leads without increasing overall spend.
- Revenue increased by 126.34%, demonstrating strong overall business growth driven by campaign optimizations.
- Achieved a 49.67% increase in ROAS, reflecting improved efficiency in converting ad spend into revenue.
- Achieved a 27.15% uplift in conversion rate, reflecting improved alignment between targeting, creatives, and user intent.
Want similar results for your business?
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