SMM Department
Tea
Tea People
Engagement: Oct 2025 – Mar 2026 (vs. Apr – Sep 2025)
Type: Reels · Carousel · Static
Goal: Sales
Click to Expand
From a fading account to a 2.45× ROAS, 7.6× more purchases.
Revenue generated
$20,717
Verified headline metric over engagement period
Total Spend
$8,451
(was $2,087)
Monthly Budget
$1,410 / mo
Traffic & Channel Performance Metrics
Before vs. After ComparisonReach
632,840
From 284,318
+123%
Impressions
1.48M
From 485,693
+205%
Link Clicks
6,815
From 2,680
+154%
CTR
0.64%
From 0.95%
CPC
$1.24
From $0.78
CPM
$5.70
From $4.30
Conversions, Revenue & Commercial Impact
Purchases
625
From 81
+672%
Cost / Purchase
$13.52
From $25.77
−47%
Conversion Rate
9.17%
From 3.02%
+204%
Revenue
$20,717
From $2,733
+658%
ROAS
2.45×
From 1.31×
+87%
Top Performing Creative Hook
““Flat 15% off first purchase” offer ad to warm visitors”
Winning Audience Targeting
60-day website visitors · health & wellness interests
Strategic Optimisations Executed
- 3-stage funnel layered on top of an always-on brand-awareness campaign.
- Stage-specific messaging — problem-aware at TOF, urgency + trust at BOF.
- Festive offer ads timed to seasonal intent peaks for outsized conversions.
- Reworked ad copy and banners by funnel stage to lift relevance and ROAS.
Key Wins & Business Impact
- Purchases 7.7× and revenue 7.6× while cost-per-purchase fell 47%.
- Conversion rate tripled from 3% to 9.2% after offer + creative refresh.
- Turned a stalled ad account into a dependable monthly revenue line.
Verified In-Platform Proof Screenshots (Click to Expand)
Dashboard Proof
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