SEO Department
E-commerce
Tea People
Engagement: Oct 2025 – March 2026
Type: Organic Search & Technical SEO
Goal: Grow organic revenue & purchases
Click to Expand
Organic revenue up 56% — £49.8K → £77.7K
Revenue
+55.97%
Verified headline metric over engagement period
Backlinks Acquired
+1,955 links (522 ref. domains)
Traffic & Channel Performance Metrics
Before vs. After ComparisonSessions
28,162
From 18,542
+51.88%
Purchases
2,368
From 1,618
+46.35%
Revenue
£77,730
From £49,837
+55.97%
Total Users
22,245
From 13,922
+59.78%
Avg. Position
9.8
From 17.4
−43.7%
Clicks
41,931
From 32,232
+30.09%
Challenges & Pain Points
- Seasonal traffic dips with no evergreen content engine
- Product pages under-optimised for discount & gifting queries
- Missed CTR opportunities on existing rankings
Strategic Optimisations Executed
- Optimised meta tags with discount-related keywords during sale periods
- Full image optimisation across the catalogue (speed + alt text)
- Product & FAQ schema markup rolled out site-wide
- Consistent blog cadence with social-led promotion
Want similar results for your business?
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