SEO Department
Insurance
Spartan Public Adjusters
Engagement: Oct 2025 – March 2026
Type: Organic Search & Technical SEO
Goal: Improve organic traffic & local lead generation
Click to Expand
From page 2 to the top 10 — 1,955 backlinks earned
Avg. Position
17.4 → 9.8
Verified headline metric over engagement period
Backlinks Acquired
+1,955 links (522 ref. domains)
Traffic & Channel Performance Metrics
Before vs. After ComparisonSessions
28,162
From 18,542
+51.88%
Total Users
22,245
From 13,922
+59.78%
New Users
21,955
From 13,156
+66.88%
Clicks
41,931
From 32,232
+30.09%
Avg. Position
9.8
From 17.4
−43.7%
Site CTR
0.90%
From 0.70%
+28.57%
Target Search Rankings Achieved
16 keywords on page 1
Top keyword #1 ranked nationally
Challenges & Pain Points
- Stuck on page 2 for high-intent claim-related queries
- Thin local landing pages for Georgia, Tennessee & Ohio
- Limited authority signals vs. established competitors
Strategic Optimisations Executed
- Aggressive backlink campaign — 1,955 new links / 522 referring domains
- Local SEO: city-level service pages with optimised schema
- On-page rewrites for claim-type keywords
- Internal linking refresh across Areas We Serve & Claim Types
Want similar results for your business?
Book a complimentary strategic growth audit with our senior directors. We'll audit your search, ads, or social funnels and highlight immediate opportunities.