SMM Department
Travel & Hospitality
Savvy
Engagement: Oct 2025 – Mar 2026 (vs. Apr – Sep 2025)
Type: Reels · Carousel · Static
Goal: Sales
Click to Expand
From $117K to $531K in revenue — same playbook, sharper funnel.
Revenue generated
$531,590
Verified headline metric over engagement period
Total Spend
$53,068
(was $20,647)
Monthly Budget
$10,000 / mo
Traffic & Channel Performance Metrics
Before vs. After ComparisonReach
843,325
From 444,937
+89.5%
Impressions
3.07M
From 991,282
+209%
Link Clicks
77,773
From 27,506
+183%
CTR
2.54%
From 2.77%
CPC
$0.68
From $0.75
−9%
CPM
$17.31
From $20.83
−17%
Conversions, Revenue & Commercial Impact
Purchases
788
From 65
+1112%
Cost / Purchase
$67.34
From $317.65
−79%
Conversion Rate
1.01%
From 0.24%
+322%
Revenue
$531,590
From $117,508
+352%
ROAS
10.02×
From 5.69×
+76%
Top Performing Creative Hook
“Founder video — comparing Savvy with competitors”
Winning Audience Targeting
Open targeting (Advantage+) · Property-manager lookalike
Strategic Optimisations Executed
- Built a 3-stage TOF–MOF–BOF funnel around resorts, property managers and travellers, layered with retargeting.
- Refreshed creative pods every 2 weeks to fight ad fatigue and keep frequency in the sweet spot.
- Mixed founder-led video angles with crisp price-comparison statics to cover comparison-shoppers.
Key Wins & Business Impact
- ROAS scaled from 5.69× → 10.02× — a 76% lift on a 2.5× larger budget.
- Revenue grew 4.5× while CPC dropped 9% and cost-per-purchase fell 79%.
- Turned paid social into a scalable, profitable growth engine for the brand.
Verified In-Platform Proof Screenshots (Click to Expand)
Dashboard Proof
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