SEM Department
Industrial E-commerce
Ryobi Press Parts
Engagement: Q3 2026 · 3 months
Type: Search / PMax
Goal: Leads & Sales
Click to Expand
$22,970 revenue at 8.59× ROAS
Revenue Generated
$22.9K
Verified headline metric over engagement period
Total Spend
$2,342
Monthly Budget
$150
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
74,499
+184.5%
Clicks
1,993
+22.5%
CTR
2.68%
Avg. CPC
$1.18
−37.2%
Quality Score
8.33/10
Impr. Share
10.54%
Conversions, Revenue & Commercial Impact
Conversions
226
+382.4%
Conv. Rate
5.09%
Cost / Conv.
$10.37
−84.1%
Revenue
$22,970
+107.5%
ROAS
8.59×
ROI %
881%
Strategic Optimisations Executed
- Placement exclusions & negative keyword cleanup
- Keyword optimisation and search-theme expansion
- Audience layering, exclusions, remarketing & customer-match
- Bid adjustments (device, demo, audience) and geo bid optimisation
- RSA ad-copy testing and asset refresh
- Policy compliance fixes & conversion quality validation
- Ad-schedule optimisation and performance stabilisation
Key Wins & Business Impact
- Generated 457 conversions and $33.8K in revenue at 6.26× ROAS. Conversions grew +382%, CPL dropped 84%, and impressions surged +185% — highly effective scaling with cost control.
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