SMM Department
Packaging Supplies
Packaging Hero
Engagement: Jan – Mar 2026 (vs. Aug – Oct 2025)
Type: Carousel · Static
Goal: Sales
Click to Expand
ROAS scaled from 3.58× to 9.95× in one quarter.
Return on ad spend
9.95×
Verified headline metric over engagement period
Total Spend
$4,445
(was $2,935)
Monthly Budget
$1,500 / mo
Traffic & Channel Performance Metrics
Before vs. After ComparisonLink Clicks
2,432
From 1,666
+46%
CTR
0.79%
From 0.11%
+618%
CPC
$1.83
From $1.76
CPM
$12.93
From $1.94
Conversions, Revenue & Commercial Impact
Purchases
52
From 12
+333%
Cost / Purchase
$85.48
From $244.57
−65%
Conversion Rate
2.14%
From 0.72%
+197%
Revenue
$44,231
From $10,505
+321%
ROAS
9.95×
From 3.58×
+178%
Top Performing Creative Hook
“Single image — “Zero Stress Fulfilment” angle”
Winning Audience Targeting
Logistics & warehouse managers · cart abandoner retargeting
Strategic Optimisations Executed
- 3-stage funnel: cold business-owners → engagers → cart abandoners.
- Problem-aware messaging at TOF (“zero stress fulfilment”), trust + urgency at BOF.
- Layered interest, behavioural and retargeting audiences to keep users moving down the funnel.
Key Wins & Business Impact
- Purchases up 4.3× while cost per purchase dropped 65%.
- “Logistics Manager” persona unlocked a brand-new high-value audience.
- MOF + BOF retargeting brought back high-intent cart abandoners.
Verified In-Platform Proof Screenshots (Click to Expand)
Dashboard Proof
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