SMM Department
Fishing Accessories
Mook Lure
Engagement: Jan – Mar 2026 (vs. Oct – Dec 2025)
Type: Reels · Carousel · Static
Goal: Sales
Click to Expand
3.3× ROAS and 43% more revenue on flat budget.
Return on ad spend
3.30×
Verified headline metric over engagement period
Total Spend
$3,030
(was $2,530)
Monthly Budget
$1,000 / mo
Traffic & Channel Performance Metrics
Before vs. After ComparisonReach
162,700
From 99,536
+63%
Impressions
392,179
From 248,028
+58%
Link Clicks
13,415
From 9,003
+49%
CTR
3.42%
From 3.63%
CPC
$0.23
From $0.28
−18%
Conversions, Revenue & Commercial Impact
Purchases
172
From 106
+62%
Cost / Purchase
$17.62
From $23.86
−26%
Revenue
$9,985
From $6,979
+43%
ROAS
3.30×
From 2.76×
+20%
Top Performing Creative Hook
“Flexible ads · static creative pods”
Winning Audience Targeting
Lookalikes of customer list · open targeting (Advantage+)
Strategic Optimisations Executed
- Strong TOF strategy on interest + Advantage+ open targeting.
- Scaled with lookalikes (up to 4%) built on high-quality customer data.
- CBO budget allocation for efficient distribution across ad sets.
Key Wins & Business Impact
- ROAS up 20% and purchases up 62% on a small incremental budget.
- Cost per purchase fell 26% — every dollar working harder.
- Built a scalable, profitable structure the brand can keep pushing.
Verified In-Platform Proof Screenshots (Click to Expand)
Dashboard Proof
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