SMM Department
Dental
Miami Dental Sedation Spa
Engagement: Jan – Mar 2026 (vs. Oct – Dec 2025)
Type: Reels · Carousel · Static
Goal: Leads
Click to Expand
2× leads at half the cost — same monthly budget.
Cost per lead
$42.39
Verified headline metric over engagement period
Total Spend
$4,832
(was $4,551)
Monthly Budget
$1,620 / mo
Traffic & Channel Performance Metrics
Before vs. After ComparisonReach
169,739
From 175,256
Impressions
359,146
From 319,850
+12%
Link Clicks
4,545
From 3,640
+25%
CTR
1.27%
From 1.14%
+11%
CPC
$1.06
From $1.25
−15%
CPM
$13.46
From $14.23
−5%
Conversions, Revenue & Commercial Impact
Leads
114
From 55
+107%
Cost / Lead
$42.39
From $82.75
−49%
Conversion Rate
2.51%
From 1.51%
+66%
Top Performing Creative Hook
“Service-led video ads (implants · cosmetic · emergency)”
Winning Audience Targeting
Oral-health interest · lookalike of high-intent visitors
Strategic Optimisations Executed
- Multi-audience TOF for lead-gen across lookalike, interest and life-event personas.
- Dedicated MOF retargeting funnel for site visitors, engagers and video viewers.
- Service-led creatives routed to matching service landing pages for relevance.
Key Wins & Business Impact
- Lead volume doubled (55 → 114) with only a tiny budget bump.
- Cost per lead nearly halved — efficiency up ~50%.
- Conversion rate climbed from 1.5% to 2.5% across the funnel.
Verified In-Platform Proof Screenshots (Click to Expand)
Dashboard Proof
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