SEM Department
Healthcare
Miami Dental Sedation Spa
Engagement: 3 months
Type: Search
Goal: Leads
Click to Expand
341 leads at $26 CPL
Conv. Rate
16.74%
Verified headline metric over engagement period
Total Spend
$8,872
Monthly Budget
$3,150
Utilisation
93.9%
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
46,625
Clicks
2,037
CTR
4.37%
Avg. CPC
$4.36
Quality Score
4.11
Conversions, Revenue & Commercial Impact
Conversions
341
Conv. Rate
16.74%
Cost / Conv.
$26.02
Strategic Optimisations Executed
- Refined audience targeting with relevant signals and demographics
- Conducted competitor analysis and reviewed market trends
- Added negative keywords and removed irrelevant, low-intent search queries
- Optimized ad copies with strong CTAs and keyword-focused content
- Refined bidding strategies, match types, and location targeting
Key Wins & Business Impact
- Optimized the account by improving targeting, ad relevance, and traffic quality — resulting in stronger conversion performance and efficient budget utilization. Strategic changes attracted higher-intent users, reduced wasted spend, and improved overall campaign efficiency.
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