SEM Department
Coffee Catering Services
Kafve Coffee
Engagement: 6 months (After) (vs. 6 months (Before))
Type: Search
Goal: Leads
Click to Expand
+31% conversions at 17% lower CPL
Conversions
+31%
Verified headline metric over engagement period
Total Spend
SGD 16,670
(was SGD 15,278)
Monthly Budget
SGD 2,546
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
50,164
From 45,734
+9.7%
Clicks
4,287
From 4,828
−11.2%
CTR
8.55%
From 10.56%
−19.0%
Avg. CPC
SGD 3.89
From SGD 3.16
+23.1%
Impr. Share
41.00%
From 38.46%
+6.6%
Conversions, Revenue & Commercial Impact
Conversions
375
From 286
+31.1%
Conv. Rate
8.75%
From 5.92%
+47.8%
Cost / Conv.
SGD 44.45
From SGD 53.42
−16.8%
Strategic Optimisations Executed
- Added high-intent keywords and paused underperforming ones
- Adjusted audience, device, and location bids to allocate budget more efficiently
- Updated ad copies and headlines for better engagement and visibility
- Continuous negative keyword additions to reduce irrelevant traffic
- Refined match types to better capture user intent
- Resolved conversion tracking issues for accurate decision-making
Key Wins & Business Impact
- Improved overall campaign efficiency by refining targeting, enhancing ad relevance, and eliminating irrelevant traffic — yielding higher-quality leads and a 17% lower cost per conversion.
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