SEM Department
Real Estate
Junction at Rogers
Engagement: Jan 2025 – Mar 2026 (After) (vs. Oct 2024 – Dec 2025 (Before))
Type: Search
Goal: Leads
Click to Expand
+464% conversions at 11% lower CPL
Conversions
+464%
Verified headline metric over engagement period
Total Spend
$2,212
(was $443)
Monthly Budget
$950
Utilisation
77.6%
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
12,090
From 3,189
+279%
Clicks
1,345
From 415
+224%
CTR
11.12%
From 13.01%
−14.5%
Avg. CPC
$1.64
From $1.07
+53.3%
Impr. Share
22.06%
From 14.65%
+50.6%
Conversions, Revenue & Commercial Impact
Conversions
62
From 11
+464%
Conv. Rate
4.61%
From 2.65%
+74.0%
Cost / Conv.
$35.67
From $40.25
−11.4%
Strategic Optimisations Executed
- Strengthened keyword targeting by cleaning up irrelevant search terms
- Isolated competitor keywords into separate campaigns for better control
- Optimized audience targeting with bid adjustments based on performance
- Refreshed ad copies to highlight current offers and improve engagement
Key Wins & Business Impact
- Achieved 62 conversions (+464%), significantly increasing lead volume while still improving cost per conversion.
Want similar results for your business?
Book a complimentary strategic growth audit with our senior directors. We'll audit your search, ads, or social funnels and highlight immediate opportunities.