SEM Department
EV Funding & Energy Solutions
Integra Energy
Engagement: Q3 2026 · 3 months
Type: Search
Goal: Leads
Click to Expand
+175% conversions in a high-CPC niche
Conversions
+175%
Verified headline metric over engagement period
Total Spend
$8,914
Monthly Budget
$3,252
Utilisation
91.4%
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
22,950
+112.3%
Clicks
1,202
+36.0%
CTR
5.24%
Avg. CPC
$7.42
−9.3%
Quality Score
3.75/10
Impr. Share
21.91%
Conversions, Revenue & Commercial Impact
Conversions
38.5
+175%
Conv. Rate
3.20%
+102.3%
Cost / Conv.
$231.53
−55.2%
Strategic Optimisations Executed
- Strategic audience bid optimisation and budget reallocation
- Competitor and low-intent traffic elimination (negatives)
- Ad copy and asset alignment (RSA, URL, call asset)
- Keyword & audience consolidation, device/demo bid refinement
- Geo-targeting, remarketing audience layering
- Conversion tracking correction and shared negative framework
- Campaign restructuring and performance stabilisation phase
Key Wins & Business Impact
- In a high-CPC industry, total conversions grew +175% and CPA dropped 55% — a stable, scalable lead-gen engine at 91.4% budget utilisation.
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