SEM Department
Rug Cleaning Services
Imperial Clean
Engagement: 1 Jan – 31 Mar 2026 (After) (vs. 3 Oct – 31 Dec 2025 (Before))
Type: Search
Goal: Leads
Click to Expand
+113% conversions at 34% lower CPL
Conv. Rate
28.03%
Verified headline metric over engagement period
Total Spend
A$5,927
(was A$4,198)
Monthly Budget
A$1,950
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
13,055
From 10,054
+29.8%
Clicks
1,577
From 1,040
+51.6%
CTR
12.08%
From 10.34%
+16.8%
Avg. CPC
A$3.76
From A$4.04
−6.9%
Quality Score
7.52/10
From 7.52/10
Conversions, Revenue & Commercial Impact
Conversions
441
From 207
+113.5%
Conv. Rate
28.03%
From 19.91%
+40.8%
Cost / Conv.
A$13.41
From A$20.28
−33.9%
Strategic Optimisations Executed
- Negative keywords cleanup and competitor exclusions
- RSA ad testing and offer-driven messaging (10% OFF)
- Bid adjustments across device, audience and geo
- Audience layering and remarketing setup
- Sitelink enhancements and ad scheduling
- Continuous search-term mining and conversion optimisation
Key Wins & Business Impact
- 28.03% conversion rate at A$13.41 CPL, with 441 conversions in 3 months. Clicks up 52%, impressions up 30%, conversions up 113% — a highly scalable, well-optimised campaign.
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