SEM Department
Beauty
Harlem Natural Hair Salon
Engagement: Jan 2025 – Mar 2026 (After) (vs. Oct 2024 – Dec 2025 (Before))
Type: Smart Campaigns
Goal: Calls
Click to Expand
+24% calls, CPL down 5%
Calls Generated
+24%
Verified headline metric over engagement period
Total Spend
$13,636
(was $11,589)
Monthly Budget
$909
Utilisation
100%
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
1.74M
From 1.60M
+8.8%
Clicks
33,306
From 30,071
+10.8%
CTR
1.92%
From 1.88%
+2.1%
Avg. CPC
$0.41
From $0.39
+5.1%
Conversions, Revenue & Commercial Impact
Conversions (Calls)
5,379
From 4,325
+24.4%
Conv. Rate
16.14%
From 14.40%
+12.1%
Cost / Conv.
$2.54
From $2.68
−5.2%
Strategic Optimisations Executed
- Smart campaign asset refresh focused on high-intent local queries
- Geo bid weighting toward Harlem & surrounding ZIPs
- Call-extension and click-to-call optimisation
- Negative keyword expansion to reduce irrelevant traffic
Key Wins & Business Impact
- Scaled call volume by 24% at a lower CPA while keeping monthly budget flat — a clean efficiency win on an already mature account.
Want similar results for your business?
Book a complimentary strategic growth audit with our senior directors. We'll audit your search, ads, or social funnels and highlight immediate opportunities.