SEM Department
Healthcare
Georgia Hand, Shoulder & Elbow
Engagement: 3 months · Q1 2026
Type: Search / PMax
Goal: Leads
Click to Expand
1,441 leads at $10.35 cost per lead
Cost / Lead
$10.35
Verified headline metric over engagement period
Total Spend
$14,877
Monthly Budget
$6,718
Utilisation
75%
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
102,802
Clicks
5,905
CTR
5.74%
Avg. CPC
$2.52
Quality Score
4.41
Impr. Share
70%
Conversions, Revenue & Commercial Impact
Conversions
1,441
+73%
Conv. Rate
24.33%
Cost / Conv.
$10.35
−19%
Strategic Optimisations Executed
- Deep search term analysis to identify high-intent vs low-value traffic
- Continuous refinement of keyword based on 90-day + all-time performance trends
- Implemented AI Max (automation) to improve budget utilization
- Added high-intent affinity audiences: Sports & Fitness, Golf, Tennis, Cycling, Swimming, etc.
- Implemented high-converting RSA headlines from data-backed recommendations
- Continuous ad copy testing across service lines (Hand, Shoulder, Elbow)
Key Wins & Business Impact
- Achieved a 73% increase in conversions while reducing cost per conversion by ~19%, driving significantly more leads without increasing overall spend.
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