SEM Department
Real Estate Marketplace
Find My Agent
Engagement: Q3 2026 · 3 months
Type: Bing Search
Goal: Leads
Click to Expand
+29% conversions at lower CPA
Cost / Lead
$65.50
Verified headline metric over engagement period
Total Spend
$5,567
Monthly Budget
$7,710
Utilisation
24.1%
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
155,801
+14.5%
Clicks
2,885
From 2,374
+21.5%
CTR
1.85%
Avg. CPC
$1.93
Quality Score
7.66/10
Impr. Share
9.12%
Conversions, Revenue & Commercial Impact
Conversions
85
From 66
+28.8%
Conv. Rate
2.95%
Cost / Conv.
$65.50
From $70.00
−6.4%
Strategic Optimisations Executed
- Negative keywords cleanup and competitor exclusion
- Keyword optimisation (pause/enable & match type testing)
- Audience and demographic bid adjustments
- Device and geo bid optimisation
- RSA ad copy testing and refresh
- Extension optimisation (sitelinks, snippets, reviews)
- Campaign restructuring, expansion and remarketing optimisation
Key Wins & Business Impact
- +29% conversions while reducing CPA from $70 to $65.50, with healthy +22% click growth — scaled volume on Bing without compromising cost efficiency.
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