SEM Department
Property Management
Ekirkpatrick (Alyssa Shorr)
Engagement: Q3 2026 · 3 months
Type: Search / Smart
Goal: Leads
Click to Expand
18.44% conv. rate at $7.85 CPL
Cost / Lead
$7.85
Verified headline metric over engagement period
Total Spend
$2,789
Monthly Budget
$1,050
Utilisation
88.5%
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
8,627
+5.1%
Clicks
1,926
+48.3%
CTR
22.33%
+41.1%
Avg. CPC
$1.45
−30.3%
Quality Score
9.27/10
Impr. Share
22.52%
Conversions, Revenue & Commercial Impact
Conversions
355
+29.9%
Conv. Rate
18.44%
Cost / Conv.
$7.85
−20.3%
Strategic Optimisations Executed
- Negative keywords cleanup
- Keyword expansion & match type testing
- Audience layering & bid adjustments
- Device, geo and ad-schedule optimisation
- RSA ad testing & refresh
- Landing page optimisation and conversion tracking fixes
- AI-based optimisation & scaling
Key Wins & Business Impact
- 355 high-quality leads in 3 months with a Quality Score of 9.27/10 and a 22.33% CTR — without exhausting the allocated budget. Client extremely satisfied with lead relevancy.
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