SEO Department
E-commerce
Coco Polo Bliss
Engagement: Jan 2026 – March 2026
Type: Organic Search & Technical SEO
Goal: Build organic foundation & earn first sales
Click to Expand
From DA 1 to DA 17 — first organic revenue earned
Domain Authority
1 → 17
Verified headline metric over engagement period
Domain Authority
DA 1 → DA 17
Backlinks Acquired
+611 links (148 ref. domains)
Traffic & Channel Performance Metrics
Before vs. After ComparisonTotal Users
383
From 270
+41.85%
Engaged Sessions
416
From 273
+52.38%
Bounce Rate
17.62%
From 35.46%
−50.31%
Impressions
17,073
From 10,363
+64.75%
Page Views
1,715
From 978
+75.36%
Revenue
$792.84
From $0
First sales
Challenges & Pain Points
- Brand-new domain with effectively zero authority (DA 1)
- Homepage didn't communicate the brand story or product range
- No press / trust signals visible to first-time visitors
Strategic Optimisations Executed
- Homepage structural overhaul focused on story & sustainability
- Enhanced product pages with rich descriptions & schema
- Consistent blog publishing on cacao, nutrition & sourcing
- Press section added to header to surface earned media
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