SEM Department
Vintage Footwear
Chelsea Crew
Engagement: 6 months
Type: Performance Max
Goal: Sales
Click to Expand
$79K revenue at 4.83× ROAS
Revenue Generated
$79.2K
Verified headline metric over engagement period
Total Spend
$16,406
Monthly Budget
$2,700
Utilisation
101%
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
1.62M
Clicks
24,761
CTR
1.53%
Avg. CPC
$0.66
Conversions, Revenue & Commercial Impact
Conversions
675
Conv. Rate
2.70%
Cost / Conv.
$24.82
Revenue
$79,162
ROAS
4.83×
ROI %
483%
Strategic Optimisations Executed
- Added a customer list to reach people similar to existing buyers
- Analyzed competitors and trending heel products in Merchant Center to inform strategy
- Removed irrelevant search terms and competitor-related queries to reduce wasted spend
- Updated ad copies with seasonal messaging to improve relevance and engagement
- Focused on bringing better-quality traffic and increasing conversion probability
Key Wins & Business Impact
- Utilized over 100% of the allocated budget, maximizing reach and capturing high-intent demand. Achieved a solid ROAS of 4.83×, generating over $79K in revenue from $16.4K of spend.
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