SEM Department
Locksmith
Auto Key Pro
Engagement: 4 months (After) (vs. 4 months (Before))
Type: Search
Goal: Leads
Click to Expand
Conversions more than doubled, CPL cut 40%
Conversions
+109%
Verified headline metric over engagement period
Total Spend
A$3,103
(was A$2,462)
Monthly Budget
A$776
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
7,347
From 4,831
+52.1%
Clicks
825
From 708
+16.5%
CTR
11.23%
From 14.66%
−23.4%
Avg. CPC
A$3.76
From A$3.48
+8.0%
Quality Score
7.25/10
Conversions, Revenue & Commercial Impact
Conversions
92
From 44
+109.1%
Conv. Rate
10.86%
From 6.21%
+74.9%
Cost / Conv.
A$33.73
From A$55.95
−39.7%
Strategic Optimisations Executed
- Refined keyword targeting, including adding negative keywords to remove irrelevant traffic and improve lead quality
- Bid adjustments implemented across high-cost segments to control CPC and improve efficiency
- Optimized ad copies and improved overall ad relevance to boost CTR and conversions
- Continuous monitoring and data-driven adjustments to maintain consistent performance and better cost per conversion
Key Wins & Business Impact
- Our campaign optimizations improved lead generation efficiency, achieving 92 conversions with a strong 10.86% conversion rate while maintaining a healthy CTR of 11.23%. By focusing on high-intent audiences and making strategic bid adjustments, we enhanced lead quality and overall efficiency.
Want similar results for your business?
Book a complimentary strategic growth audit with our senior directors. We'll audit your search, ads, or social funnels and highlight immediate opportunities.