SMM Department
Footwear
Ance Recovery
Engagement: Jan – Mar 2026 (vs. Oct – Dec 2025)
Type: Reels · Carousel · Static
Goal: Sales
Click to Expand
Doubled ROAS while cutting ad spend by 30%.
ROAS — Q1 2026
2.98×
Verified headline metric over engagement period
Total Spend
$5,097
(was $7,233)
Monthly Budget
$1,700 / mo
Traffic & Channel Performance Metrics
Before vs. After ComparisonReach
126,759
From 141,395
Impressions
303,971
From 460,159
Link Clicks
8,776
From 8,421
+4%
CTR
3.92%
From 2.28%
+72%
CPC
$0.58
From $0.86
−33%
CPM
$16.77
From $15.72
Conversions, Revenue & Commercial Impact
Purchases
87
From 93
Cost / Purchase
$58.59
From $77.77
−25%
Revenue
$15,171
From $8,216
+85%
ROAS
2.98×
From 1.14×
+161%
Top Performing Creative Hook
“UGC review reels for dancers · runners”
Winning Audience Targeting
Dancers & choreographers · 40+ professionals with foot pain
Strategic Optimisations Executed
- Launched 4 TOF audience tests (dancers, runners, foot-pain personas) to find product–market fit.
- Routed each persona to a dedicated landing experience for relevance.
- Multi-level A/B testing — gender, landing page, creative format.
Key Wins & Business Impact
- ROAS grew 1.14× → 2.98× and revenue nearly doubled on a 30% smaller budget.
- Audience-specific UGC unlocked the dancer + runner segments.
- Cost per purchase down 25%, CTR up 72% — sharper messaging won.
Verified In-Platform Proof Screenshots (Click to Expand)
Dashboard Proof
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