SMM Department
Music Instrument Accessories
Analog Cases
Engagement: Oct 2025 – Mar 2026 (vs. Apr – Sep 2025)
Type: Reels · Carousel · Static
Goal: Sales
Click to Expand
5.58× ROAS — 23% more revenue on the same ad spend.
Return on ad spend
5.58×
Verified headline metric over engagement period
Total Spend
$23,592
(was $23,404)
Monthly Budget
$4,000 / mo
Traffic & Channel Performance Metrics
Before vs. After ComparisonReach
373,842
From 355,239
+5%
Impressions
2.04M
From 2.08M
Link Clicks
28,287
From 28,016
+1%
CTR
1.90%
From 1.93%
CPC
$0.83
From $0.84
−1%
CPM
$11.54
From $11.27
Conversions, Revenue & Commercial Impact
Purchases
937
From 729
+29%
Cost / Purchase
$25.18
From $32.10
−22%
Conversion Rate
3.31%
From 2.60%
+27%
Revenue
$131,753
From $106,153
+24%
ROAS
5.58×
From 4.54×
+23%
Top Performing Creative Hook
“Open targeting · Custom Audiences (warm + hot)”
Winning Audience Targeting
Lookalike of customer-list purchasers
Strategic Optimisations Executed
- Full-funnel mix of open, interest and high-intent custom audiences.
- Prioritised warm & hot retargeting to compress CAC.
- Scaled prospecting using lookalikes of the existing customer list.
- Continuous creative testing to surface the highest-performing hooks.
Key Wins & Business Impact
- 29% more purchases and 24% more revenue on flat ad spend.
- Cost per purchase down 22% — campaign is now a reliable revenue channel.
- Data-driven audience segmentation kept performance compounding month over month.
Verified In-Platform Proof Screenshots (Click to Expand)
Dashboard Proof
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