SEM Department
Music Equipment Accessories
Analog Cases
Engagement: 6 months
Type: Performance Max
Goal: Sales
Click to Expand
$139K revenue at 9.05× ROAS
Revenue Generated
$138.9K
Verified headline metric over engagement period
Total Spend
$15,344
Monthly Budget
$1,650
Utilisation
155%
Traffic & Channel Performance Metrics
Before vs. After ComparisonImpressions
1.74M
+11%
Clicks
24,915
+43%
CTR
1.44%
+29%
Avg. CPC
$0.62
Impr. Share
14.3%
Conversions, Revenue & Commercial Impact
Conversions
944
+69%
Conv. Rate
1.81%
Cost / Conv.
$16.30
Revenue
$138,936
+51%
ROAS
9.05×
+5%
Strategic Optimisations Executed
- Created new asset groups focused on seasonal events like Black Friday to capture high-intent traffic
- Added relevant search themes to improve targeting and reach
- Performed ongoing negative keyword optimization on a daily basis
- Excluded irrelevant placements to improve traffic quality and efficiency
Key Wins & Business Impact
- Achieved 943.5 conversions (+69%) and grew conversion value by 51% to $139K, driving strong overall sales growth at a 9.05× ROAS.
Want similar results for your business?
Book a complimentary strategic growth audit with our senior directors. We'll audit your search, ads, or social funnels and highlight immediate opportunities.