Free E-Commerce Profit & ROAS Calculator

Stop Guessing Your ROAS. Protect Every Dollar of Profit.

Most stores scale paid ads into hidden losses. Enter your unit economics to get an exact break-even safety floor and real cash profit forecast before spending on Google and Meta Ads.

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1. Enter Unit Economics

AOV, COGS, shipping & fees

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2. Break-Even Floor

Break-Even ROAS & Max CPA

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3. Simulate Scale

Forecast daily cash profit

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Step 1: Enter Costs

Your Unit Economics

1-Click Industry Presets:

Shopify DTC Baseline: Direct store with standard 2.9% + $0.30 payment fee and parcel postage.

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Step 2: Safety Floor

Calculated Ad Targets

Bottom-Line Verdict Healthy Margin

Break-Even ROAS Target: 1.70x (Max CPA: $58.80)

For every $100 spent on advertising, your campaigns must generate at least $170.07 in revenue to break even. Any customer acquisition cost under $58.80 generates net cash profit.

BREAK-EVEN ROAS TARGET

1.70x

Minimum ad return required per order to avoid cash losses.

MAX ALLOWABLE CPA

$58.80

Upper bid cap (includes standard 2.9% + $0.30 card gateway fee).

ORDERS / DAY TO BREAK EVEN

3 Orders

At $150.00 daily ad budget with 58.8% margin.

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Step 3: Profit Forecaster

Interactive ROAS Scenario Forecaster

Target Scaling 3.0x ROAS
0.8x 2.0x 3.0x (Standard) 4.5x 6.0x

Ad Cost / Order

$33.33

$450.00 daily sales

Net Profit / Order

$25.47

25.5% net margin

Daily Cash Profit

+$114.60 / day

+$3,438.00 / mo

ROAS Ad Spend / Order Net Profit / Order Daily Cash Profit

Where Does Each Dollar Go? (Per-Order Breakdown at 3.0x Target ROAS)

AOV: $100.00
COGS: $30.00 (30.0%)
Shipping: $8.00 (8.0%)
Fees: $3.20 (3.2%)
Ad Spend: $33.33 (33.3%)
Profit: $25.47 (25.5%)

Profitability Diagnostic & Margin Strategy

Healthy Margin

At a break-even ROAS of 1.70x, your unit margins are healthy. You have room to bid comfortably on Google and Meta.

E-Commerce Growth Tip: Raising Average Order Value with simple post-purchase upsells drops your required break-even ROAS immediately.

Growth Insights & Benchmarks

Industry ROAS Benchmarks & Strategy

Compare your store's calculated unit economics against verified category baselines published by top ad platforms and analytics datasets.

Category Baselines

E-Commerce ROAS & Margin Benchmarks by Vertical

Verified industry averages across major e-commerce product categories.

2024–2025 Market Baselines
Category / Vertical Typical AOV Gross Margin Avg. Break-Even Scale Target Key Economics Driver
Apparel & Fashion
$85 – $120 55% – 65% 1.8x – 2.2x 2.8x – 3.5x 12–18% return rate on sizing requires healthy basket size.
Supplements & Beauty
$60 – $95 70% – 82% 1.4x – 1.7x 2.2x – 3.0x High margins allow aggressive acquisition; profit scales on repeat orders.
Consumer Electronics
$120 – $300 35% – 48% 2.5x – 3.2x 3.8x – 4.8x Narrow gross margins require strict CPA bidding caps and high site CRO.
Home & Furniture
$150 – $450 45% – 58% 2.1x – 2.6x 3.2x – 4.0x Freight shipping & bulky packaging must be factored into unit floor.
Amazon FBA Private Label
$35 – $65 50% – 60%
2.2x – 2.8x (35–45% ACoS)
3.5x+ (20–28% ACoS)
15% Amazon referral + FBA delivery absorb ~30–35% of selling price.

* Compiled from aggregate e-commerce benchmarks across Google Ads, BigCommerce, Corporate Finance Institute, and Stripe.

Frequently Asked Questions About Break-Even ROAS

Your unit contribution margin percentage is identical whether you sell 1 unit or 100 units. Increasing your ad budget increases the required sales volume (e.g. spending $600/day requires 11 orders daily to cover the ad bill, whereas $150/day requires 3 orders), but your unit Break-Even ROAS multiplier stays constant.
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  • High-Impact CRO & Checkout Leak Review

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